Gay-Themed Advertising and Femvertising for Hetrosexual Consumers

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

Session Code:

GEN-20

Chair:

Yue

University of Chinese Academy of Social Sciences

472

Effects of Gay-Themed Advertising on Chinese Heterosexual Consumers: A moderation analysis

Session Code:

GEN-20

Yuannan

Sun

Shandong Women's University

Yue

University of Chinese Academy of Social Sciences

Bing

Qian

China Telecom Research Institute

849

Femvertising in China: A case study of Neiwai’s “No body is nobody” commercial

Session Code:

GEN-20

ZHIXUAN

ZHU

King's College London

1262

Gender and Television Advertisements in Kenya: A Critical Media Studies Approach

Session Code:

GEN-20

Joseph

Nyanoti

USIU-A

1647

Misogyny, domestication and women’s identity in Pakistani Advertisements

Session Code:

GEN-20

Faiza

Rafique

Forman

Wajiha Raza

Rizvi

Beaconhouse National University

1886

The Skeptical Eye: Understanding Photography’s Road to 20th Century Malayali Homes and Women’s Spaces

Session Code:

GEN-20

Vipula

P C

University of Hyderabad