New Media Contexts

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

New Media Contexts

Session Code:

MER-6

Chair:

Ruchi

Jaggi

Symbiosis Institute of Media and Communication, Symbiosis International (Deemed University)

411

Tough Guys and Trucks: Early Adolescents’ Critical Analysis of Masculinity in a TV Commercial

Session Code:

MER-6

Yuxi Cecilia

Zhou

University of Massachusetts - Amherst

Erica

Scharrer

University of Massachusetts - Amherst

Yena

Kang

University of Massachusetts - Amherst

Alina

Durrani

University of Massachusetts - Amherst

Nora

Suren

University of Massachusetts - Amherst

Emma

Butterworth

University of Massachusetts - Amherst

1714

Is There a Gendered Response to YouTube Tutorials? Self-representation And Commenting Behavior Around Extracurricular Educational Content

Session Code:

MER-6

Nina

Altmaier

University of Bremen

Verena

H. Wilkens

University of Bremen

Patrick

Jung

University of Bremen

Katrin

Klieme

University of Bremen

Christian

Pentzold

University of Leipzig

Karsten

Wolf

University of Bremen

2190

Locating Spaces Between Digital and Material Identities of Tween Girls Using Arts-Based Methods

Session Code:

MER-6

Amina

Ally

York University

1155

Toward a Better Understanding of Internet Meme Literacy

Session Code:

MER-6

Michael

Johann

University of Augsburg