Digital Technologies

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

The papers in this session study the trends emerging in the use of new digital technologies and their local, global and translocalised impact on interactivity, narrative and the construction of society, media and culture.

Session Code:

VIC-5

Chair:

Emma

Duester

RMIT University

Chair:

Michal

Teague

RMIT University

560

Augmented visualities: interactive brand performances in packaging with augmented reality

Session Code:

VIC-5

Eduardo

Zilles Borba

Universidade Federal do Rio Grande do Sul (UFRGS/Fabico)

1500

A Study on Cross-media Narrative of Digital Display of Intangible Cultural Heritage in Smart Museums

Session Code:

VIC-5

Mengdi

Tao

Tsinghua University

Yifan

Sun

Beijing institute Of Fashion Technology

899

Remixing Global and Local：Transcultural Image Construction of Li ziqi’s Youtube Video based on the “5D” Model of Country Image Construction

Session Code:

VIC-5

Chang Yu

Liu

School of Journalism and Communication, Tsinghua University

Wei Ying

Shi

Department of Media and Communication, City University of Hong Kong

1275

How has digital photography changed sports photography?

Session Code:

VIC-5

Frantisek

Gela

Institute of Communication Studies and Journalism, Faculty of Social Sciences, Charles University

1399

New Trends in Chinese Contemporary Film: Digital Experience，Media Theme and Game Narration

Session Code:

VIC-5

Linuo

Zhao

Beijing Foreign Studies University

795

Redressing Digital Orientalism: Vietnamese Cultural Professionals’ Use of Global Digital Technologies

Session Code:

VIC-5

Emma

Duester

RMIT University

Michal

Teague

RMIT University