Influencers and Celebrities

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

Session Code:

POP-5

Chair:

Lazar

Dragic

School of Media and Communication, Shanghai Jiao Tong University

866

In the “Idol Industrial Age”, What is the Audience’s Expectation of Idols? A Textual Analysis of Real-time Comments of Talent Show in China

Session Code:

POP-5

Xiaofeng

Jia

University of Miami

Yang

University of Miami

1343

Are We Losing Trust in Social Media Influencers? The Impact of Social Media Influencers' Activity on Source Credibility and Purchase Intention

Session Code:

POP-5

Lazar

Dragic

School of Media and Communication, Shanghai Jiao Tong University

Xue

School of Media and Communication, Shanghai Jiao Tong University

464

How Does Cultural Context Affect "Qiafan" of Micro-Celebrity: A Comparative Analysis of Bilibili and YouTube

Session Code:

POP-5

Lingxuan

Liu

School of Journalism&Communication, Sichuan International Studies University, Chongqing

Gege

Fang

School of Journalism&Communication, Tsinghua University, Beijing