Leveraging the power of social media in sport

IAMCR 2021 Online Conference is now over. The full papers presented in this online conference paper panel are no longer accessible. You can see the original abstracts of the papers submitted for presentation in the abstract books.

Session Code:

MCS-3

Chair:

Alina

Bernstein

School of Media Studies, College of Management Academic Studies (COMAS) The Steve Tisch School of Film and Television, Tel Aviv University

358

What are we talking about when we talk about reopening sport events? Using big data analytics to examine public opinion in the 2020 CSL on social media

Session Code:

MCS-3

Zesheng

Yang

Universitat Autònoma de Barcelona

Junfeng

Wang

Universitat Autònoma de Barcelona

Jianing

Zhang

Macau University of Science and Technology

684

(In)Visible Promotion: The Attitudes of Czech Professional Athletes towards Labeling Commercial Content on Social Media

Session Code:

MCS-3

Kateřina

Turková

Institute of Communication Studies and Journalism, Faculty of Social Sciences, Charles University

695

Analyzing Social Media Discourse in Sports TV Programs in Spain: How to Use Program Hashtags to Replicate Official Messages

Session Code:

MCS-3

David

Puertas Graell

Ramon

1636

Watching the World Cup broadcasts: Enjoyment and Engagement via Second Screen

Session Code:

MCS-3

Dana

Weimann Saks

The Max Stern Yezreel Valley College

Yaron

Ariel

The Max Stern Yezreel Valley College

Vered

Elishar-Malka

The Max Stern Yezreel Valley College