Examining the Relationship Between Factors Influencing Political Information Seeking-Behaviour through Social Media among Youths in Malaysia

Nor Hafizah  Abdullah; Isyaku Hassan; Tuan Sharifah  Azura Tuan Zaki; Muhamad Fazil  Ahmad; Nor Azlili Hassan; Ahmad Suffian Mohd Zahari; Mohd Mahadee  Ismail; Nor Jijidiana  Azmi

doi:10.15198/seeci.2022.55.e746

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Publicado: feb 14, 2022

DOI: https://doi.org/10.15198/seeci.2022.55.e746

Palabras clave:

Educación Eficacia Comportamiento de búsqueda de información Motivación Satisfacción política Redes sociales Juventud

Nor Hafizah Abdullah

Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

https://orcid.org/0000-0002-2143-871X

Isyaku Hassan

Universidad Sultan Zainal Abidin

https://orcid.org/0000-0002-8260-2894

Tuan Sharifah Azura Tuan Zaki

Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

Muhamad Fazil Ahmad

Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

https://orcid.org/0000-0002-9992-8305

Nor Azlili Hassan

Department of General Studies, Faculty of Creative Industries, Universiti Tunku Abdul Rahman

https://orcid.org/0000-0003-4296-5145

Ahmad Suffian Mohd Zahari

Universiti Teknologi MARA, Terengganu

http://orcid.org/0000-0003-3382-5984

Mohd Mahadee Ismail

Department of Government and Civilizational Studies Faculty of Human Ecology, Universiti Putra Malaysia

http://orcid.org/0000-0002-4888-5886

Nor Jijidiana Azmi

Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

https://orcid.org/0000-0001-7922-7993

Resumen

The dynamic characteristics of social media provide a vast space for society to obtain useful information including political information. This advancement of information dissemination must be benefited by every layer of society including the youth to increase their participation in issues regarding national politics. This research explores the significant factors affecting political information-seeking behavior among youths in Malaysia. The approach of this research is the survey through a questionnaire. Using multi-stage sampling, 381 respondents from selected public universities in Malaysia were identified as a sample. The data were analyzed using structural equation modeling. Efficacy, knowledge, and usefulness of social media affected political information-seeking behavior. Meanwhile, Policy satisfaction and motivation do not affect political information-seeking behavior Thus, political information seeking is seen as more influential towards political behavior with the existence of political information sharing among Malaysia's youth who use social media. The overall results of the study indicate the potential of social media as the main source and medium for Malaysian youths to obtain political information.

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Abdullah, N. H. ., Hassan, I., Azura Tuan Zaki, T. S. ., Ahmad , M. F. ., Hassan, N. A., Mohd Zahari, A. S., Ismail, M. M. ., & Azmi, N. J. . (2022). Examining the Relationship Between Factors Influencing Political Information Seeking-Behaviour through Social Media among Youths in Malaysia. Revista de Comunicación de la SEECI, 55, 1–15. https://doi.org/10.15198/seeci.2022.55.e746

Número

Vol. 55 (2022)

Sección

Artículos de Investigación

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Biografía del autor/a

Nor Hafizah Abdullah, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

Communication lecturer at Center for Modern Languages and Communication, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. Her areas of research interest include new media and communication, political communication, intercultural communication, human communication, as well as social sciences and humanities. She published a number of research articles in high-impact journals focusing on various topics, particularly those related to new media and communication. hafizahabdullah@unisza.edu.my

Isyaku Hassan, Universidad Sultan Zainal Abidin

Postdoctoral Researcher in the Faculty of Languages and Communication, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. He is an active researcher with a keen interest in the areas of media linguistics, media and religion, cultural communication, interactive media, and language studies. He published a number of research articles in high-impact journals and attended several local and international conferences. isyaku87@gmail.com

Tuan Sharifah Azura Tuan Zaki, Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

Postgraduate student in the Faculty of Applied Social Sciences, University Sultan Zainal Abidin (UniSZA), Terengganu Malaysia. Her research focuses on topics related to public relations, corporate social responsibility, sustainability development, knowledge management, corporate communication, as well as social sciences and humanities. She has published research articles and attended both local and international conferences. azura_anshari@yahoo.com

Muhamad Fazil Ahmad , Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin

Assoc. Prof. of Communication in the Faculty of Applied Social Sciences and Director of Arts and Heritage Centre at Universiti Sultan Zainal Abidin, (UniSZA), Terengganu Malaysia. His areas of research interest include public relations, human communication, corporate communication, halal labeling, as well as screen and cultural studies. Currently, his primary area of scholarship is concerned with the relationship between theory and practice of Corporate Social Responsibility (CSR) for sustainability, particularly how theory informs practice, and/or how practice informs theory.mfazilahmad@unisza.edu.my

Nor Azlili Hassan, Department of General Studies, Faculty of Creative Industries, Universiti Tunku Abdul Rahman

Assistant Professor of Sociology in the Faculty of Creative Industries, Universiti Tunku Abdul Rahman (UTAR), Selangor, Malaysia. Her research interests include ethnic studies, sociology of the family, gender studies, cultural sociology, arts and humanities, as well as media and communication. She has authored several articles that examine how individuals, families and communities weigh information and strategize their interactions with the state and service providers. Currently, she is working on a national research project entitled “National Cohesion Index among Malaysians” pertaining to the analysis of the individual, family and community. azlili@utar.edu.my

Ahmad Suffian Mohd Zahari, Universiti Teknologi MARA, Terengganu

Senior lecturer in the Department of Office Management and Technology, Faculty of Business and Management, Universiti Teknologi MARA (UiTM), Terengganu Campus, Malaysia. He published a number of research papers in high-impact journals and attended various local and international conferences. His areas of research interest include management, knowledge management, customer knowledge management, and information management. ahmadsuf@uitm.edu.my

Mohd Mahadee Ismail, Department of Government and Civilizational Studies Faculty of Human Ecology, Universiti Putra Malaysia

Associate Professor and Head of the Department of Government and Civilizational Studies, Faculty of Human Ecology, Universiti Putra Malaysia (UPM), Selangor Malaysia. He is active in producing books, journals, and modules. He is involved in various forms of research and consultations. His books include “politics, ethnicity and civilization: dynamics of society” and “civic skills intensity: a comparison of alumni and non-alumni national service training program” published in 2019 and 2015 respectively. mahadee@upm.edu.my

Nor Jijidiana Azmi, Faculty of Languages and Communication, Universiti Sultan Zainal Abidin

Communication lecturer in the Faculty of Languages and Communication, Universiti Sultan Zainal Abidin (UniSZA), Terengganu, Malaysia. Her research interests include children’s media and entertainment, advertising, and branding. She authored several articles that examine the representation of gender in children’s entertainment media and advertisement. Currently, she is working on a research project entitled “an examination of gender roles in contemporary children's movies” pertaining to the analysis of how children perceive gender roles based on entertainment. jijidianaazmi@unisza.edu.my

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