The Global Alliance is governed by a Chair and Secretariat, currently housed at UNICEF on interim basis. It is an umbrella body designed to bring together a group of associations, networks and organisations that share common principles and goals related to the vision and mission of the Alliance, and who wish to work together to address common priority areas to accelerate development and social change.

The Alliance represents organisations and institutions that use a variety of approaches related to social and behaviour change, including communication for development, media for development, community engagement and participation, programme communication, access to and freedom of information, entertainment education, social marketing, and other related strategies

The Alliance was launched in 2018  when a number of organisations from around the world who are leaders these fields came together at the International Social and Behaviour Change Communication Summit in Nusa Dua, Indonesia.

Alliance Members

To date, about 20 organisations have joined the Alliance. Members represent a wide spectrum of organisations, including UN agencies, international and national NGOs, academic institutions and professional associations. See the list of current Alliance members here. 

Alliance Areas of Work

Alliance members each contribute to one or more subcommittees to advance the Alliance’s priority work areas: Evidence for Impact, Policy Engagement, and Alliance Coordination and Management.