Author: Emily West / University of Massachusetts Amherst

Emily West is Professor of Communication at the University of Massachusetts Amherst. Her research focuses on promotion, technology, and culture. She is the author of Buy Now: How Amazon Branded Convenience and Normalized Monopoly (MIT Press, 2022) and co-editor of the first edition of The Routledge Companion to Advertising and Promotional Culture (Routledge, 2013). Her research has appeared in journals including Surveillance & Society, International Journal of Communication, and Journal of Consumer Culture.