Follow
Jobmark
Jobmark
Journal of Branding and Marketing Communication, Bakrie University
Verified email at bakrie.ac.id
Title
Cited by
Cited by
Year
Branding: Representation, Communication, and Simulation
BS Wijaya
Jobmark: Journal of Branding and Marketing Communication 1 (1), 1-8, 2019
48*2019
Brand Discourse Analysis (BDA): Conceptual and Methodological Propositions
BS Wijaya
Jobmark: Journal of Branding and Marketing Communication 2 (1), 39-50, 2020
42020
Virtual or Hybrid? Marketing Event in the Time of Covid-19 Pandemic
MK Noer, TR Ramadhanti
JOBMARK: Journal of Branding and Marketing Communication 3 (2), 98-105, 2022
2022
Ramadan, Pandemic, and Consumer-Audience Behavior
W Setiawan
JOBMARK: Journal of Branding and Marketing Communication 3 (2), 2022
2022
Brand, Consumers, and a Piece of Love: Indonesian Most Engaging Brands 2022
E Aruman, L Hendriani, DH Palupi, D Wulandari
JOBMARK: Journal of Branding and Marketing Communication 3 (2), 185-199, 2022
2022
Brand Ambassador and Customer Engagement of e-Commerce Brand TV Show: The Use of NCT U and NCT 127 for Tokopedia Campaign ‘Waktu Indonesia Belanja’
RI Pambudi
JOBMARK: Journal of Branding and Marketing Communication 3 (2), 124-143, 2022
2022
Digital Marketing of Local Cultural Center: The Case of Youtube 'Lembaga Kebudayaan Betawi’
R Hidayat
JOBMARK: Journal of Branding and Marketing Communication 3 (2), 136-147, 2022
2022
Digital Storytelling and Brand Engagement on Social Media
F Fauzi, D Wardyono
JOBMARK: Journal of Branding and Marketing Communication 3 (2), 106-111, 2022
2022
Customer Engagement of the Coffee Shop during Covid-19 Pandemic: Study on Anomali Coffee’s Instagram
M Devita
Jobmark: Journal of Branding and Marketing Communication 3 (2), 112-123, 2022
2022
The Role of User-Generated Content in Viralizing the McD x BTS Brand
IN Rizki, D Wardyono
JOBMARK: Journal of Branding and Marketing Communication 3 (1), 57-70, 2021
2021
Dark Side of the Moon: The Corruption of Communication in Influencer Marketing
SN Putri
JOBMARK: Journal of Branding and Marketing Communication 3 (1), 1-11, 2021
2021
Beyond Beauty: Brand Social Responsibility of Wardah during Covid-19 Pandemic
W Setiawan
JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021
2021
Social Marketing and the Rise of the New PR
L Hendriani
JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021
2021
The Personal Branding Management of Rifat Sungkar through Brand Social Responsibility Strategy on Social Media
IDP Hendarsih
JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021
2021
Employer Brand Image Dimensionality
A Mardiyanto
JOBMARK: Journal of Branding and Marketing Communication 3 (1), 40-56, 2021
2021
Consumers’ Perceptual Experiences of the Price and their Relevance to Brand Image and Loyalty
SF Khairunnisa
JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021
2021
The Pandemic Riders: Brands that Innovate
D Wulandari, L Hendriani, N Bintari, W Setiawan
JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021
2021
Health Branding of #KFApp: The Ketofastosis Community Identity and Expression Strategy in Parodying the FaceApp Trend
IS Suryaman
JOBMARK: Journal of Branding and Marketing Communication 3 (1), 12-23, 2021
2021
Classic Literature and Millennial Consumers: Branding Challenges for Balai Pustaka
Sutianingsih
JOBMARK: Journal of Branding and Marketing Communication 2 (2), 2021
2021
Advertising… Ouch! Revisiting the Brand Communication Ethics and Consumer Rights in the Digital Burst
T Murtono
JOBMARK: Journal of Branding and Marketing Communication 2 (2), 2021
2021
The system can't perform the operation now. Try again later.
Articles 1–20