| Branding: Representation, Communication, and Simulation BS Wijaya Jobmark: Journal of Branding and Marketing Communication 1 (1), 1-8, 2019 | 48* | 2019 |
| Brand Discourse Analysis (BDA): Conceptual and Methodological Propositions BS Wijaya Jobmark: Journal of Branding and Marketing Communication 2 (1), 39-50, 2020 | 4 | 2020 |
| Virtual or Hybrid? Marketing Event in the Time of Covid-19 Pandemic MK Noer, TR Ramadhanti JOBMARK: Journal of Branding and Marketing Communication 3 (2), 98-105, 2022 | | 2022 |
| Ramadan, Pandemic, and Consumer-Audience Behavior W Setiawan JOBMARK: Journal of Branding and Marketing Communication 3 (2), 2022 | | 2022 |
| Brand, Consumers, and a Piece of Love: Indonesian Most Engaging Brands 2022 E Aruman, L Hendriani, DH Palupi, D Wulandari JOBMARK: Journal of Branding and Marketing Communication 3 (2), 185-199, 2022 | | 2022 |
| Brand Ambassador and Customer Engagement of e-Commerce Brand TV Show: The Use of NCT U and NCT 127 for Tokopedia Campaign ‘Waktu Indonesia Belanja’ RI Pambudi JOBMARK: Journal of Branding and Marketing Communication 3 (2), 124-143, 2022 | | 2022 |
| Digital Marketing of Local Cultural Center: The Case of Youtube 'Lembaga Kebudayaan Betawi’ R Hidayat JOBMARK: Journal of Branding and Marketing Communication 3 (2), 136-147, 2022 | | 2022 |
| Digital Storytelling and Brand Engagement on Social Media F Fauzi, D Wardyono JOBMARK: Journal of Branding and Marketing Communication 3 (2), 106-111, 2022 | | 2022 |
| Customer Engagement of the Coffee Shop during Covid-19 Pandemic: Study on Anomali Coffee’s Instagram M Devita Jobmark: Journal of Branding and Marketing Communication 3 (2), 112-123, 2022 | | 2022 |
| The Role of User-Generated Content in Viralizing the McD x BTS Brand IN Rizki, D Wardyono JOBMARK: Journal of Branding and Marketing Communication 3 (1), 57-70, 2021 | | 2021 |
| Dark Side of the Moon: The Corruption of Communication in Influencer Marketing SN Putri JOBMARK: Journal of Branding and Marketing Communication 3 (1), 1-11, 2021 | | 2021 |
| Beyond Beauty: Brand Social Responsibility of Wardah during Covid-19 Pandemic W Setiawan JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021 | | 2021 |
| Social Marketing and the Rise of the New PR L Hendriani JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021 | | 2021 |
| The Personal Branding Management of Rifat Sungkar through Brand Social Responsibility Strategy on Social Media IDP Hendarsih JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021 | | 2021 |
| Employer Brand Image Dimensionality A Mardiyanto JOBMARK: Journal of Branding and Marketing Communication 3 (1), 40-56, 2021 | | 2021 |
| Consumers’ Perceptual Experiences of the Price and their Relevance to Brand Image and Loyalty SF Khairunnisa JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021 | | 2021 |
| The Pandemic Riders: Brands that Innovate D Wulandari, L Hendriani, N Bintari, W Setiawan JOBMARK: Journal of Branding and Marketing Communication 3 (1), 2021 | | 2021 |
| Health Branding of #KFApp: The Ketofastosis Community Identity and Expression Strategy in Parodying the FaceApp Trend IS Suryaman JOBMARK: Journal of Branding and Marketing Communication 3 (1), 12-23, 2021 | | 2021 |
| Classic Literature and Millennial Consumers: Branding Challenges for Balai Pustaka Sutianingsih JOBMARK: Journal of Branding and Marketing Communication 2 (2), 2021 | | 2021 |
| Advertising… Ouch! Revisiting the Brand Communication Ethics and Consumer Rights in the Digital Burst T Murtono JOBMARK: Journal of Branding and Marketing Communication 2 (2), 2021 | | 2021 |
Bambang Sukma WijayaBrand Scientist, Strategist & Culturalist at Universitas BakrieVerified email at bakrie.ac.id
