La comunicación de la sanidad en redes sociales. Una perspectiva institucional europea
Publicado
Jul 25, 2022
Almetrics
Dimensions
Google Scholar
Xabier Martínez Rolán
http://orcid.org/0000-0002-7631-2292
María Isabel Míguez González
http://orcid.org/0000-0002-0580-8493
Juan Manuel Corbacho Valencia
http://orcid.org/0000-0002-7631-2292
María Isabel Míguez González
http://orcid.org/0000-0002-0580-8493
Juan Manuel Corbacho Valencia
##plugins.themes.bootstrap3.article.details##
Resumo
Este artigo investiga a variedade de funções que as redes sociais cumprem no contexto da saúde. O Facebook continua a ser a rede social com mais usuários em todo o mundo, razão pela qual é objeto de análise das contas oficiais das agências de saúde pública de cinco países da União Europeia). O objetivo fundamental do estudo é identificar como essas instituições de saúde europeias se comunicam, analisando seus perfis, com cerca de 2.000 publicações durante o ano de 2017. Existem diferenças notáveis no volume e cadência de publicações por país, assim como, em níveis de engagement. Destaca-se o conteúdo audiovisual e observa-se uma coincidência geral em termos das principais patologias comunicadas a partir das contas oficiais. Não é detectado um padrão comum em termos de engagement, portanto, em termos de saúde, as agendas são marcadas por agendas nacionais.
Keywords
eHealth, engagement, health communication, social networkseHealth, engagement, comunicación sanitaria, redes socialeseSaúde, engagement, comunicação em saúde, redes sociais
References
Bhattacharya, S., Srinivasan, P., y Polgreen, P. (2017). Social media engagement analysis of US Federal health agencies on Facebook. BMC Medical Informatics and Decision Making, 17(1), 49. https://doi.org/10.1186/s12911-017-0447-z
Eysenbach, G. (2001). What is e-health? Journal of Medical Internet Research, 3(2), e20. https://doi.org/10.2196/jmir.3.2.e20
Franco, M., Tursunbayeva, A., y Pagliari, C. (2016). Social media for e-Government in the public health sector: Protocol for a systematic review. Journal of Medical Internet Research Protocols, 5(1), e42. https://doi.org/10.2196/resprot.5421
Gittelman, S., Lange, V., Gotway Crawford, C.A., Okoro C. A., Lieb, E, Dhingra S. S., y Trimarchi, E. (2015). A new source of data for public health surveillance: Facebook likes. Journal of Medical Internet Research, 17(4), e98. https://doi.org/10.2196/jmir.3970
Harris, J. K., Mueller, N. L., y Snider, D. (2013). Social media adoption in local health departments nationwide. American Journal of Public Health, 103(9), 1700-1707. https://doi.org/10.2105/ajph.2012.301166
Heldman, A. B., Schindelar, J., y Weaver, J. B. (2013). Social media engagement and public health communication: Implications for public health organizations being truly “social”. Public Health Reviews, 35(1), 13. https://doi.org/10.1007/bf03391698
Jha, A., Lin, L., y Savoia, E. (2016). The use of social media by state health departments in the US: Analyzing health communication through Facebook. Journal of Community Health, 41(1), 174-179. https://doi.org/10.1007/s10900-015-0083-4
Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A., y Hoving, C. A. (2013). A new dimension of health care: Systematic review of the uses, benefits, and limitations of social media for health communication. Journal of Medical Internet Research, 15(4), e85. https://doi.org/10.2196/jmir.1933
Morris, M. E., Consolvo, S., Munson, S., Patrick, K., Tsai, J., y Kramer, A. D. I. (2011, mayo). Facebook for health: opportunities and challenges for driving behavior change. En CHI ′11, Extended Abstracts on Human Factors in Computing Systems (pp. 443–446). Association for Computing Machinery.
Neiger, B. L., Thackeray, R., Van Wagenen, S. A., Hanson, C. L., West, J. H., Barnes, M. D., y Fagen, M. C. (2012). Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics. Health Promotion Practice, 13(2), 159-164. https://doi.org/10.1177/1524839911433467
Newman, M. W., Lauterbach, D., Munson, S. A., Resnick, P., y Morris, M. E. (2011, marzo). It’s not that I don’t have problems, I’m just not putting them on Facebook: Challenges and opportunities in using online social networks for health. En Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work (pp. 341-350). Association for Computing Machinery.
Oh, H., Rizo, C., Enkin, M., y Jadad, A. (2005). What is eHealth (3): A systematic review of published definitions. Journal of Medical Internet Research, 7(1), e1. https://doi.org/10.2196/jmir.7.1.e1
Observatorio Nacional de Telecomunicaciones y de la Sociedad de la Información (2016). Los ciudadanos ante la e-sanidad. Opiniones y expectativas de los ciudadanos sobre el uso y la aplicación de las TIC en el ámbito sanitario. Ministerio de Industria, Energía y Turismo. https://www.ontsi.red.es/ontsi/sites/ontsi/files/los_ciudadanos_ante_la_e-sanidad.pdf
Pagliari, C., Sloan, D., Gregor, P., Sullivan, F., Detmer, D., Kahan, J. P., Oortwjin W., y MacGillivray, S. (2005). What is eHealth (4): A scoping exercise to map the field. Journal of Medical Internet Research, 7(1), e9. https://doi.org/10.2196/jmir.7.1.e9
Rieder, B. (2013, mayo). Studying Facebook via data extraction: The Netvizz application. Proceedings of the 5th Annual ACM Web Science Conference (pp. 346-355). https://doi.org/10.1145/2464464.2464475
Sendra-Toset, A., y Farré-Coma, J. (2016). Las instituciones de salud pública y las redes sociales: una revisión sistemática. Revista Española de Comunicación en Salud, 7(2), 285-299. https://doi.org/10.20318/recs.2016.3452
Thackeray, R., Neiger, B. L., Smith, A. K., y Van Wagenen, S. B. (2012). Adoption and use of social media among public health departments. BMC Public Health, 12(1), 242. https://doi.org/10.1186/1471-2458-12-242
Vanzetta, M., Vellone, E., Dal Molin, A., Rocco, G., De Marinis, M. G., y Rosaria, A. (2014). Communication with the public in the health-care system: A descriptive study of the use of social media in local health authorities and public hospitals in Italy. Annali dell'Istituto superiore di sanità, 50(2), 163-170. https://doi.org/10.4415/ann_14_02_10
We are social, y Hootsuite. (2018). Digital in 2018. Essential insights into internet, social media, mobile, and ecommerce use around the world [Informe]. https://hootsuite.com/es/pages/digital-in-2018
Eysenbach, G. (2001). What is e-health? Journal of Medical Internet Research, 3(2), e20. https://doi.org/10.2196/jmir.3.2.e20
Franco, M., Tursunbayeva, A., y Pagliari, C. (2016). Social media for e-Government in the public health sector: Protocol for a systematic review. Journal of Medical Internet Research Protocols, 5(1), e42. https://doi.org/10.2196/resprot.5421
Gittelman, S., Lange, V., Gotway Crawford, C.A., Okoro C. A., Lieb, E, Dhingra S. S., y Trimarchi, E. (2015). A new source of data for public health surveillance: Facebook likes. Journal of Medical Internet Research, 17(4), e98. https://doi.org/10.2196/jmir.3970
Harris, J. K., Mueller, N. L., y Snider, D. (2013). Social media adoption in local health departments nationwide. American Journal of Public Health, 103(9), 1700-1707. https://doi.org/10.2105/ajph.2012.301166
Heldman, A. B., Schindelar, J., y Weaver, J. B. (2013). Social media engagement and public health communication: Implications for public health organizations being truly “social”. Public Health Reviews, 35(1), 13. https://doi.org/10.1007/bf03391698
Jha, A., Lin, L., y Savoia, E. (2016). The use of social media by state health departments in the US: Analyzing health communication through Facebook. Journal of Community Health, 41(1), 174-179. https://doi.org/10.1007/s10900-015-0083-4
Moorhead, S. A., Hazlett, D. E., Harrison, L., Carroll, J. K., Irwin, A., y Hoving, C. A. (2013). A new dimension of health care: Systematic review of the uses, benefits, and limitations of social media for health communication. Journal of Medical Internet Research, 15(4), e85. https://doi.org/10.2196/jmir.1933
Morris, M. E., Consolvo, S., Munson, S., Patrick, K., Tsai, J., y Kramer, A. D. I. (2011, mayo). Facebook for health: opportunities and challenges for driving behavior change. En CHI ′11, Extended Abstracts on Human Factors in Computing Systems (pp. 443–446). Association for Computing Machinery.
Neiger, B. L., Thackeray, R., Van Wagenen, S. A., Hanson, C. L., West, J. H., Barnes, M. D., y Fagen, M. C. (2012). Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics. Health Promotion Practice, 13(2), 159-164. https://doi.org/10.1177/1524839911433467
Newman, M. W., Lauterbach, D., Munson, S. A., Resnick, P., y Morris, M. E. (2011, marzo). It’s not that I don’t have problems, I’m just not putting them on Facebook: Challenges and opportunities in using online social networks for health. En Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work (pp. 341-350). Association for Computing Machinery.
Oh, H., Rizo, C., Enkin, M., y Jadad, A. (2005). What is eHealth (3): A systematic review of published definitions. Journal of Medical Internet Research, 7(1), e1. https://doi.org/10.2196/jmir.7.1.e1
Observatorio Nacional de Telecomunicaciones y de la Sociedad de la Información (2016). Los ciudadanos ante la e-sanidad. Opiniones y expectativas de los ciudadanos sobre el uso y la aplicación de las TIC en el ámbito sanitario. Ministerio de Industria, Energía y Turismo. https://www.ontsi.red.es/ontsi/sites/ontsi/files/los_ciudadanos_ante_la_e-sanidad.pdf
Pagliari, C., Sloan, D., Gregor, P., Sullivan, F., Detmer, D., Kahan, J. P., Oortwjin W., y MacGillivray, S. (2005). What is eHealth (4): A scoping exercise to map the field. Journal of Medical Internet Research, 7(1), e9. https://doi.org/10.2196/jmir.7.1.e9
Rieder, B. (2013, mayo). Studying Facebook via data extraction: The Netvizz application. Proceedings of the 5th Annual ACM Web Science Conference (pp. 346-355). https://doi.org/10.1145/2464464.2464475
Sendra-Toset, A., y Farré-Coma, J. (2016). Las instituciones de salud pública y las redes sociales: una revisión sistemática. Revista Española de Comunicación en Salud, 7(2), 285-299. https://doi.org/10.20318/recs.2016.3452
Thackeray, R., Neiger, B. L., Smith, A. K., y Van Wagenen, S. B. (2012). Adoption and use of social media among public health departments. BMC Public Health, 12(1), 242. https://doi.org/10.1186/1471-2458-12-242
Vanzetta, M., Vellone, E., Dal Molin, A., Rocco, G., De Marinis, M. G., y Rosaria, A. (2014). Communication with the public in the health-care system: A descriptive study of the use of social media in local health authorities and public hospitals in Italy. Annali dell'Istituto superiore di sanità, 50(2), 163-170. https://doi.org/10.4415/ann_14_02_10
We are social, y Hootsuite. (2018). Digital in 2018. Essential insights into internet, social media, mobile, and ecommerce use around the world [Informe]. https://hootsuite.com/es/pages/digital-in-2018
Como Citar
Martínez Rolán, X., Míguez González, M. I., & Corbacho Valencia, J. M. (2022). La comunicación de la sanidad en redes sociales. Una perspectiva institucional europea. Signo Y Pensamiento, 41. https://doi.org/10.11144/Javeriana.syp41.csrs
Edição
Seção
Agendas
Este trabalho está licenciado sob uma licença Creative Commons Attribution 4.0 International License.