Publicado Jul 25, 2022



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Xabier Martínez Rolán http://orcid.org/0000-0002-7631-2292

María Isabel Míguez González http://orcid.org/0000-0002-0580-8493

Juan Manuel Corbacho Valencia

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Resumo

Este artigo investiga a variedade de funções que as redes sociais cumprem no contexto da saúde. O Facebook continua a ser a rede social com mais usuários em todo o mundo, razão pela qual é objeto de análise das contas oficiais das agências de saúde pública de cinco países da União Europeia). O objetivo fundamental do estudo é identificar como essas instituições de saúde europeias se comunicam, analisando seus perfis, com cerca de 2.000 publicações durante o ano de 2017. Existem diferenças notáveis ​​no volume e cadência de publicações por país, assim como, em níveis de engagement. Destaca-se o conteúdo audiovisual e observa-se uma coincidência geral em termos das principais patologias comunicadas a partir das contas oficiais. Não é detectado um padrão comum em termos de engagement, portanto, em termos de saúde, as agendas são marcadas por agendas nacionais. 

Keywords

eHealth, engagement, health communication, social networkseHealth, engagement, comunicación sanitaria, redes socialeseSaúde, engagement, comunicação em saúde, redes sociais

References
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Como Citar
Martínez Rolán, X., Míguez González, M. I., & Corbacho Valencia, J. M. (2022). La comunicación de la sanidad en redes sociales. Una perspectiva institucional europea. Signo Y Pensamiento, 41. https://doi.org/10.11144/Javeriana.syp41.csrs
Seção
Agendas