Perilaku Multitasking Media Akademik dan Binge-Watching pada Mahasiswa Universitas Padjadjaran

Yumna Khairunnisa; Fatta Syahru  Ramadhan; Kitara Enggar  Pramudyo; Mada Ruci  Nitisara; Rafi  Darajat

doi:10.24002/jik.v19i2, Desember.4037

Authors

Yumna Khairunnisa Universitas Padjadjaran
Fatta Syahru Ramadhan
Kitara Enggar Pramudyo
Mada Ruci Nitisara
Rafi Darajat

DOI:

https://doi.org/10.24002/jik.v19i2,%20Desember.4037

Keywords:

Binge watching, durasi, frekuensi, media multitasking akademik

Abstract

Lebih dari 70% mahasiswa terlibat dalam aktivitas mengakses layar lain di tengah menyelesaikan tugas akademiknya. Penelitian ini bertujuan untuk mencari tahu sesuatu yang mungkin memengaruhi perilaku multitasking media akademik dan binge-watching pada mahasiswa. Penelitian ini menggunakan metode kuantitatif dengan uji korelasi dan uji regresi hierarki. Responden yang terlibat sebanyak 175 orang. Hasil penelitian terbagi ke dalam tiga variabel dependen, yaitu frekuensi multitasking media akademik, frekuensi binge-watching, dan durasi binge-watching. Ditemukan bahwa kenikmatan (enjoyment) menjadi faktor yang paling berpengaruh terhadap seluruh variabel dependen

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