Jurnal Pengajian Media Malaysia

Revisiting Merantau with a sense of Minangness: Cultivating the field of Malay Media Studies

Professor Dato' Ahmad Murad Merican — Thu, 01 Dec 2022 00:00:00 +0800

An appreciation of aurality and orality sees the extension of media and culture before the emergence of the Internet. For contemporary Minangkabau society then, attending public performances in the West Sumatran homeland are no longer the only way of enjoying and appreciating oral literature. Media genres available on commercial cassettes and video compact discs (VCD), Minangkabau perantaus, as well as those domiciled in West Sumatra, are able to appreciate their traditional verbal arts in the privacy of their own home. The same is observed of the kinds of recording in Malaysia. Minangkabau perantaus have been here for generations, embraced within the larger Malay society and the Alam Melayu (Malay World)—a geographical spread transcending the Archipelago. Minangkabau oral traditions and media extend through the rantau – not only in Kuala Lumpur, but also in Jakarta, Bogor, Bandung, Jambi, Medan, Pekanbaru, Palembang, Batam and Denpasar. A new audience is created. This is an empirical fragment in what can be called Malay Media Studies.

Adult learners' adjustment and its effects toward online course during pandemic: The case of Malaysia Financial Planning Council (MFPC)

Noor Jawahir Ismail, Wardatul Hayat Adnan — Thu, 01 Dec 2022 00:00:00 +0800

Coronavirus disease (COVID-19) has had a significant effect on every country’s economy, particularly in the education sector. Some of the consequences include lockdowns, quarantines, social distancing and institutional closures. Adapting and adjusting to new learning standards was difficult due to a variety of demographic backgrounds among students, especially adult learners. Thus, the current research aims to investigate characteristics that contribute to adult adjustment and their influence on their knowledge of online courses. A quantitative study was done among 235 respondents in a Malaysian independent body namely the Malaysian Financial Planning Council located in Kuala Lumpur, Malaysia. Identifying the right elements will assist the training facility in giving the right and quality training to its audience.

Self-regulation practice of advertising industry in Malaysia: Outlook of industry players awareness and application.

Fahizah Shamsuddin, Mohamad Saleeh Rahamad, Hasmah Zanuddin — Thu, 01 Dec 2022 00:00:00 +0800

The purpose of this study is to investigate the experiences of advertising practitioners and advertising agencies creative teams in Malaysia specifically within the process of modifying creative output with reference to the two self-regulatory rules that govern the advertising industry in Malaysia. Players in the industry are required to take responsibility and abide by the rules outlined in two Advertising Self-Regulations (ASR) that are part of the Malaysian Code of Advertising Practise and the Communications and Multimedia Content Forum of Malaysia. In this study, in-depth interviews were conducted as a part of the qualitative method to get critical feedback on the holistic view of ASR. A total of nine informants representing three categories of senior industry insiders such as regulators, advertising practitioners and creative agency members were involved through in-depth interviews through the selection of purposive sampling method. The study has revealed many advertising practitioners have recognised their internal and external duties to guarantee a favourable image from the creative material they generated or authorised. Which have also reflected mostly positive outcomes through the concept of knowledge, relevancy, and acceptance of the code of practise.

Penonjolan isu media arus perdana, media alternatif dan media kerajaan di laman twitter

Jamali Bujang Sanawi, Normah Mustaffa, Shahrul Nazmi Sannusi — Thu, 01 Dec 2022 00:00:00 +0800

The change of government that took place after the GE 14 demanded a review to be carried out on the pattern of agenda setting among the news media in this country, especially on social media. Therefore, this study examines how the mainstream media, alternative media and government media set their issue’s salience agenda on Twitter during the pre and post GE 14. A total of 7,533 tweets from six media organisations namely Berita Harian, The Star, Malaysiakini, Free Malaysia Today, BERNAMA and RTM were downloaded and analysed. A content analysis, bivariate correlation analysis and time-lagged analysis were conducted to identify the
hierarchical pattern of issue’s salience and the causal relationship between issue’s salience agendas between these media. From the analysis, it was found that the mainstream media, the alternative media and the government media have a different inclinations in setting up their most important issue on Twitter during the pre and post GE 14. Mainstream media were found to place sports issues as the most important issue on their agenda on Twitter, while for alternative and government media, political issues and issues of national administration and governance were their top priorities. Meanwhile, the transition of the government post GE 14 also has an impact on the causal relationship between agendas involving the mainstream media, the alternative media and the government media on Twitter. For instance, during the pre GE 14 period, the agenda of the mainstream media did not have a significant relationship with the agenda of the government media. However during the post GE 14 period, the agenda of the two media was found to have a
significant relationship. In the context of the causal relationship, the two media did not have a mutual influence on each other during the pre GE 14 period, but this situation changed after the GE 14. As for the alternative media, its relationship with the government media also changed after GE 14 in which its agenda no longer influences the government’s media agenda and vice versa. During the pre GE 14 period, the two media were found to have mutually influenced each other in their agenda on Twitter.

Perubahan tampuk pemerintahan yang berlaku selepas Pilihan Raya Umum ke-14 (PRU 14) menuntut agar penelitian semula dilakukan terhadap corak penentuan agenda dalam kalangan media berita di negara ini terutamanya di laman sosial. Sehubungan itu, kajian ini meneliti bagaimana media arus perdana, media alternatif dan media kerajaan mengetengahkan agenda penonjolan isu mereka di laman Twitter semasa tempoh pra dan pasca PRU 14. Sebanyak 7,533 ciapan daripada enam organisasi media yang terdiri daripada Berita Harian, The Star, Malaysiakini, Free Malaysia Today (FMT), BERNAMA dan RTM telah dimuat turun dan dianalisis. Analisis kandungan, analisis korelasi bivariat dan analisis sisih masa telah dijalankan untuk mengenalpasti corak hierarki penonjolan isu dan hubungan kausaliti agenda penonjolan isu antara media-media ini. Hasil analisis yang dijalankan mendapati bahawa media arus perdana, media alternatif dan media kerajaan mempunyai kecenderungan yang berlainan dalam menentukan isu terpenting bagi mereka di laman Twitter semasa tempoh pra dan pasca PRU 14. Media arus perdana didapati meletakkan isu sukan sebagai isu terpenting dalam agenda mereka di laman Twitter, manakala bagi media alternatif dan media kerajaan pula, isu politik dan isu pentadbiran negara dan pemerintahan menjadi keutamaan mereka. Sementara itu, peralihan kerajaan pasca PRU 14 juga turut memberi impak terhadap hubungan kausaliti antara agenda yang melibatkan media arus perdana, media alternatif dan media kerajaan di laman Twitter. Misalnya semasa tempoh pra PRU 14, agenda media arus perdana tidak mempunyai hubungan yang signifkan dengan agenda media kerajaan. Namun semasa pasca PRU 14, agenda kedua-dua media tersebut didapati mempunyai hubungan yang signifikan. Dalam konteks hubungan kausaliti pula, kedua-dua media tersebut tidak mempunyai hubungan saling mempengaruhi antara satu sama lain semasa tempoh pra PRU 14 namun keadaan ini berubah selepas PRU 14. Bagi media alternatif pula, hubungan media tersebut dengan media kerajaan juga turut berubah pasca PRU 14 yang mana agenda media tersebut tidak lagi mempengaruhi agenda media kerajaan dan begitu juga sebaliknya. Semasa tempoh pra PRU 14, kedua-dua media tersebut didapati mempunyai hubungan saling mempengaruhi antara satu sama lain dalam penentuan agenda di laman Twitter.

Analisis kritikal thriller dalam novel Aku Lelakimu (2017) karya Sara Aisha

Nur Nabila Zulkhairi, Izra Inna Md Idris, Siti Normala Hamzah — Thu, 01 Dec 2022 00:00:00 +0800

A Critical Analysis of Thriller in the novel Aku Lelakimu (2017) by Sara Aisya discusses thriller elements based on the storyline in the novel. Thriller novels are a genre that has a plot with elements of surprise from the beginning of the novel to the resolution. In this writing, the researchers use a qualitative method, namely textual analysis to analyze the five thriller elements found in the novel. By using Tzvetan Todorov's five levels of narrative theory, namely equilibrium, disruption, recognition of disruption, attempt to repair the disruption, and new equilibrium, the researchers in their findings, successfully elaborated the critical elements of the thriller in the novel.

Analisis Kritis Thriller dalam Novel Aku Lelakimu (2017) oleh Sara Aisha adalah sorotan idea yang berkaitan dengan elemen thriller dalam novel berdasarkan sudut pandangan dalam Todorov teori naratif. Ini meliputi penemuan penting dalam penulisan novel thriller yang menerangkan struktur naratif. Kajian ini merupakan analisis berdasarkan perkembangan jalan cerita tiga watak utama dalam novel iaitu Tihani Rose, Alexander Aryan, dan Rafael Lee. Terdapat penemuan penting dari segi menambah baik genre novel thriller seperti menggunakan perkataan yang menunjukkan kejutan, mendebarkan, dan suspen kepada pembaca. Oleh itu, elemen thriller perlu disertakan secara bertulis seperti ancaman, penglibatan watak dinamik, lokasi yang membawa minda pembaca kembali ke tempat pembunuhan, aksi mendebarkan dan plot putar belit. Dapatan kajian menunjukkan kepentingannya yang dicipta melalui data pengumpulan data yang dipilih terutamanya dalam membantu pengkaji memahami fokus kajian.

The Outbreak, direction and guidance of sentiment: an Analysis of COVID-19 public sentiment in China

Liyao Huang, Yunpeng Tan — Thu, 01 Dec 2022 00:00:00 +0800

Since the end of 2019, the COVID-19 epidemic broke out suddenly and spread rapidly around the world. This sudden disease has seriously affected the conventional social system, especially after the media have been controlled, people cannot get sufficient and correct information, at the same time, rumors have spread widely and rapidly on the Internet, these factors led to public panic. Based on the Situational Crisis Communication Theory (SCCT), we analyze 554 comments of users in the two WeChat official accounts of Caixin and the Beijing News during the period of COVID-19, exploring the relationship between public sentiment and crisis type. The findings reveal the characteristics of crisis events causing public sentiment under different attribution types and form a preliminary model of crisis emotion guidance.

Across the Causeway: A Singapore Childhood

Christine Runnel — Thu, 01 Dec 2022 00:00:00 +0800

N. B. Badarudin.
Across the Causeway: A Singapore Childhood.
Malaysia, Selangor Darul Ehsan: Senisyurga Media, 2015.