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"André Haller"
How to deal with the Black Sheep? An evaluation of journalists’ reactions towards intentional selfscandalization by politicians
Under normal circumstances scandals are negative events for the scandalized persons or institutions. The communication of transgressions of norms or values followed by public outrage is the beginning of a scandal. Media plays the most important role in what science calls ‘media scandal’ ‘mediated scandal’ or ‘mediatized scandal’. The scandalized players have to react to the accusations; therefore they have to use the media to reach a broad public. Journalists have the power to control which players have the right to speak and how the scandal is communicated to the public. This article will show a new form of scandal the so called intentional self-scandalization.1 That type of scandal which will be shown in the field of political communication is produced on purpose by the scandalized politicians to achieve certain communicative goals. The theory will then be demonstrated using a concrete example the scandal of a racial campaign in Switzerland in the year 2007. The article identifies three possible reactions by journalists to this special form of scandal: Scandalizing the intended transgression ignoring it or thematizing the strategy of the scandalized player. The text will also analyse the advantages and disadvantages of the patterns.
The ‘other’ alternatives: Political right-wing alternative media
This special issue of the Journal of Alternative and Community Media presents five articles that examine right-wing alternative media from different countries and contexts: Brazil the United States Germany and Finland. They focus on different aspects of a phenomenon that has come to the forefront of public debate in recent years due to the many apparently successful alternative media enterprises that can be characterised as conservative libertarian populist or far to extreme right wing on a political scale. While there has been much (and often heated) public debate about this researchers tend to lag behind when it comes to new trends and a transient and rapidly changing media landscape. The articles in this special issue are therefore especially valuable since they all provide empirically grounded perspectives on specific cases that illustrate different parts of a large puzzle that is in much need of illumination. This special issue is of use not just to communication research but also to the public debate on disinformation on the internet.