The Techlash and Tech Crisis Communication
By Nirit Weiss-Blatt
This book provides an in-depth analysis of the evolution of tech journalism. The emerging tech-backlash is a story of pendulum swings: We are currently in tech-dystopianism after a long period spent in tech-utopianism. Tech companies were used to 'cheerleading' coverage of product launches. This long tech-press honeymoon ended and was replaced by a new era of mounting criticism focused on tech's negative impact on society. When and why did tech coverage shift? How did tech companies respond to the rise of tech criticism?
The book depicts three main eras: Pre-Techlash, Techlash, and Post-Techlash. The reader is taken on a journey from computer magazines, through tech blogs to the upsurge of tech investigative reporting. It illuminates the profound changes in the power dynamics between the media and the tech giants it covers.
The interplay between tech journalism and tech PR was underexplored. Through analyses of both tech media and the corporates' crisis responses, this book examines the roots and characteristics of the Techlash, and provides explanations to 'How did we get here?'. Insightful observations by tech journalists and tech public relations professionals are added to the research data, and together - they tell the story of the TECHLASH. It includes theoretical and practical implications for both tech enthusiasts and critics.
Sample chapter: You can read a free chapter of the book here: https://www.book2look.com/book/8vdprv6hWe
Contents
THE PRE-TECHLASH ERA Section
Chapter 1. Tech News and Tech Public Relations
THE TECHLASH ERA Section
Chapter 2. Big Tech – Big Scandals
Chapter 3. Tech Crisis Communication
Chapter 4. Evolving Techlash Issues
THE POST-TECHLASH ERA Section
Chapter 5. Never-Ending Criticism?
Nirit Weiss-Blatt is a Former Research Fellow at the University of Southern California (USC), Annenberg School for Communication and Journalism, and a member of IAMCR.
The above text is from the publisher’s description of the book:
Title: The Techlash and Tech Crisis Communication
Author: Nirit Weiss-Blatt
Published: 2021
Pages: 208
Publisher: Emerald Publishing Limited