Are We Losing Trust in Social Media Influencers? The Impact of Social Media Influencers' Activity on Source Credibility and Purchase Intention

Are We Losing Trust in Social Media Influencers? The Impact of Social Media Influencers' Activity on Source Credibility and Purchase Intention

Id: 1343

Authors: Lazar Dragic (School of Media and Communication, Shanghai Jiao Tong University), Ke Xue (School of Media and Communication, Shanghai Jiao Tong University),

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