Mobilizing for a Healthy Lifestyle on Instagram - The Effects of Fear and Efficacy in Influencer Health Communication

Mobilizing for a Healthy Lifestyle on Instagram - The Effects of Fear and Efficacy in Influencer Health Communication

Id: 185

Authors: Janine N. Blessing (Augsburg University), Tanja Habermeyer (Augsburg University), Catarina Kullnig (Augsburg University),

The full papers presented at IAMCR 2021 are no longer available. You can see the original abstracts submitted for presentation in the abstract books. Use the search facility to find a particular paper or author.