Rural Idyll, Hedonic Consumption and Cultural Differences under the Framework of Uses and Gratifications: Why Do Foreign Viewers Enjoy China’s Li Ziqi’s Short Videos on YouTube?

Rural Idyll, Hedonic Consumption and Cultural Differences under the Framework of Uses and Gratifications: Why Do Foreign Viewers Enjoy China’s Li Ziqi’s Short Videos on YouTube?

Id: 1129

Author: Jiayi JING (Tsinghua University),

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