- Front Matter
- Editor’s Introduction: A New Journal for Case Studies
- Daren C. Brabham
HTML article 1 | PDF pp. 1-3 - Recasting Social Media Users as Brand Ambassadors: Opening the Doors to the First ‘Social Suite’
- Avery Holton & Mark Coddington
HTML article 2 | PDF pp. 4-24
- Strategic Use of YouTube During a National Public Health Crisis: The CDC’s Response to the 2009 H1N1 Flu Epidemic
- Laura Richardson Walton, Holli H. Seitz & Kathleen Ragsdale
HTML article 3 | PDF pp. 25-37 - When “Play for Pink” Became Playing for Each Other: Team Cohesion as a Goal of Socially Responsible Strategic Communication
- William Harris Ressler
HTML article 4 | PDF pp. 38-68 - The Poisoning of an Icon: A Public Relations Challenge for Rival Universities
- Susan E. Waters
HTML article 5 | PDF pp. 69-92 - Fight Viral with Viral: A Case Study of Domino Pizza’s Crisis Communication Strategies
- Cory L. Young & Arhlene Flowers
HTML article 6 | PDF pp. 93-106
- Is Breaking Up Hard to Do?: Strategic Communication Efforts Surrounding American Idol‘s Loss of Paula Abdul
- Sarah MacDonald, Emily S. Kinsky & Kristina Drumheller
HTML article 7 | PDF pp. 107-126